Electronic newsletter options

Posting your newsletter to your Web site, or e-mailing it to those who would like to receive it electronically, can leverage your newsletter’s reach, drive readers to your Web site, meet their delivery preferences and encourage their response. And with our WebAdvantage e-newsletter options, available only to PDI Global newsletter subscribers, you can now do this more easily and cost-effectively than ever.

To give you a choice of delivery format, all PDI Global print newsletters are also available in the following electronic versions. Each features space to personalize with your logo and other information. To see examples, click on the links below.

• Flex-E-letter — A versatile, customizable HTML e-mail template that allows you to change the title, headlines, articles, images and colors — or not — as you like. You can keep the articles we provide, or swap in ones you write or download from our article library. Also, Flex-E-letter’s tracking capabilities enable you to see which e-mails bounced, which were opened and who clicked on what articles or links.
• PDF Link — Personalized PDF version of the newsletter to post on your Web site, plus a text e-mail highlighting article topics and linking to the PDF file. This gives you a cost-effective way to deliver a fully formatted newsletter — complete with your logo and other personalization— to your targets while driving them to your Web site.
• Newsletter Link — A link to put on your Web site that connects with a personalized front page (located on a blind Web site) that contains brief summaries of the articles, with links to full-story pages. Since we automatically update the pages for each issue, you don’t have to do anything after you put the link on your site. And, since you're given administrative rights to the site, you can choose to e-mail the front page to your distribution list.

While electronic newsletters can be used in place of print newsletters, they generally are most effective when used in combination with them, as a complementary way to communicate with clients, prospects, referral sources and the media. Many readers still prefer the convenience, portability and greater readability of print newsletters, so you’ll probably want to keep them in your mix of communication channels. For more on this, see our Perspectives on professional Services Marketing white paper, "Integrating print and e-mail marketing communications."

For pricing and more information about these e-newsletter options, please contact us or call 800.227.0498. Give yourself the WebAdvantage — and give your readers more choice in how they receive your newsletter.