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Here’s a sample of the e-mail you’ll receive from us each issue that provides instructions on how to send your e-mail out. The actual e-mail you send out to your clients starts with the newsletter title, Law Firm Management, below. The corresponding PDF file is posted here so you can see how the e-mail copy works with the actual newsletter.


Dear Law Firm Management Subscriber,

Attached is your PDF Link -- the customized PDF file of your Winter Law Firm Management newsletter. In addition, you’ll find below an e-mail message summarizing the articles in this issue that you can use to distribute it. At the bottom of the e-mail is the link taking the reader to the place on your site where the PDF is posted.

Download the PDF to that page on your Web site and then delete it (and our message here) from this e-mail. The e-mail is then ready to send out to your clients, prospects and referral sources either "as is" or edited and customized as you see fit.

You also may want to add an “Unsubscribe” message at the bottom that explains how the recipient can opt out of future issues. You can edit and use the sample message we provided below or replace it with one you prefer.

Please let us know if you have questions about using the PDF Link, and tell us how it’s working for you.
Best regards,

PDI Global Client Service Team
PDI Global, Inc.
800-227-0498
PDI_Global_Client_Service_Team@pdiglobal.com

law firm management

Here’s a brief glance at what you’ll find in the Winter issue…

To merge or not to merge? Good question!
Merging is on the minds of many law firms these days. Merging can help the different parties achieve a competitive advantage and find a quick fix to a perceived need. But the process is often difficult, risky and expensive. This article takes a look at the right reasons and the wrong reasons for contemplating a merger. Discussion starts with conducting a SWOT (strengths, weaknesses, opportunities and threats) analysis to determine your firm’s needs and then how to construct a plan of action to go forth. An informative sidebar, “7 would-be deal breakers,” is a must-read.

E-filing: Catching on quickly
E-filing has caught on quickly with courts across the country and is certain to become even more popular as attorneys get more comfortable with the concept. E-filing uses Internet browser-based systems to help users electronically file, store and retrieve information. Motions, pleadings and appearances have been the most common documents filed electronically thus far. This article outlines the benefits of e-filing, the four-step filing process and how to make sure your computer system will be compatible with various courts’ systems.

12 ways to develop rainmaking skills in your associates
Rainmaking is a learned skill that virtually every lawyer can master. And with business development success being the main difference between becoming an equity partner or a nonequity partner, becoming a rainmaker is always a hot topic among associates. This article shows you how you can encourage and help develop rainmaking skills in young associates

Technology traps
Make sure you know the rules
We live in an electronic world, and law firms are no exception. Electronic devices such as cell phones, personal digital assistants (PDAs) and laptop computers can be a huge boost to law firm productivity. But they can also be quite expensive. This article takes a look at the actual cost of purchasing these devices for firm members as well as the tax cost in terms of deductibility. The article also covers the need to create a policy which outlines how to track costs and monitor usage, who should be included in the policy, the firm’s technology goal, and the tax consequences.

To view a PDF of the newsletter with full articles visit our Web site at http://www.your web address here

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