To achieve your firm’s business development and growth objectives, you need to equip marketing staff members with best-practice strategies, techniques and ideas that enable them to meet the special challenges involved in marketing accounting and consulting services.

This is exactly what PDI Global’s QuikPRO Marketing Clinic is designed to do. (See schedule.) Through
two-days of intensive training at our headquarters in Chicago — reinforced by follow-up conference calls — those at your firm new to professional services marketing will quickly build their knowledge of proven ways to increase visibility, promote services, develop client and referral relationships, generate additional revenue and enhance your firm’s success. 

The program will cover all aspects of planning and implementing effective marketing strategies. Topics will include:

• Developing firmwide, individual and niche marketing plans and budgets
• Managing and mining client and prospect data
• Conducting client surveys and market research
• Maximizing the effectiveness of brochures, proposals and other communications
• Getting the most from your Web site and e-mail marketing programs
• Networking, referrals and public relations
• Increasing client satisfaction and retention
• Tracking results and measuring effectiveness
• Recruiting and retaining talent
• Building a strong brand and marketing culture

PDI Global’s team of marketing professionals — complemented by marketing directors from professional services firms in the area — will conduct the training. Sessions will include instruction about field-tested strategies and techniques, individual and group exercises, and discussion of case studies illustrating best-practice ideas in action.

More than just training

Unlike training programs that end when participants go home, QuikPRO includes follow-up conference calls that provide opportunities to ask questions, discuss challenges, and share information about ways to apply the concepts learned to real-life situations. In addition, at the end of the five-month period each participant will receive feedback on his or her marketing activities since the clinic, as well as coaching on ways to improve.

These distinctive “coaching” features greatly enhance the effectiveness of the program in helping participants translate ideas into actions that produce the desired results — and yield a great ROI for your firm.

To sign up for this cost-effective marketing training program, call us at 800.227.0498, e-mail information@pdiglobal.com, or submit a registration form.