To maximize your newsletter’s reach and effectiveness, you’ll want to use both print and electronic versions. Why? Because each has its advantages:

• Print makes a strong impression, is convenient to read, has a low shelf life and is likely to at least be looked at and possibly passed along to others.
• E-mail newsletters are less expensive to distribute, easy to track and can be customized with late-breaking news, a distinctive design, or information about your firm.
• Electronic newsletters can be posted to your Web site to leverage reach.
• Some readers prefer print, others e-mail. The best answer is to find out what they want and send your newsletter out that way.

To enable you to deliver your newsletter in the way readers want, PDI Global newsletters are available both in high-impact print and in electronic formats:

• Flex-E-letter — A versatile, customizable HTML template that allows you to add partner bylines, change the title, headlines, articles, images and colors — or not — as you like. You can keep the articles we provide, or swap in ones you write or download from our article library. Flex-E-letter’s powerful e-mail distribution program and tracking capabilities enable you to see which e-mails bounced, which were opened and who clicked on what articles or links.
• PDF Link — A personalized PDF version of the newsletter to post on your Web site, plus a text e-mail highlighting article topics and linking to the PDF file. This gives you a cost-effective way to deliver a fully formatted newsletter — complete with your logo and other personalization — to your targets while driving them to your Web site. 

For more information about our print and electronic newsletter options, please contact us or call 800-227-0498. Use both print and electronic formats to give your readers more choice — and your firm more bang for its newsletter buck.