PDI Global’s print marketing newsletters give you proven, cost-effective way to introduce your firm to prospects, stay in touch with clients and referral sources, build top-of-mind brand awareness, demonstrate your expertise, and develop new and more profitable client relationships. They are an integral part of the marketing programs at many top accounting, law and financial service firms.

Outstanding marketing and client communication tools

Our print newsletter marketing programs, available on a subscription basis for more than two dozen practice areas, lead the industry for quality, value and choice. These outstanding quarterly and bimonthly publications not only save you time and effort. They also cost less than anything comparable you could produce in house.  You get:

• Exciting, image-enhancing designs with a look that changes with each issue and the ability to title the newsletter as you like.
• Extensive space on front and back pages to brand with your logo and customize with information about your firm, partner bios and photos , self-mailer copy, an ad, or a custom article. (For an extra charge, we’ll even print your newsletter and customization in the colors you want.)
• Exclusive distribution rights on an industry basis in a specific territory.
• Professionally written and tech-reviewed articles on topics of specific interest to the newsletter’s target audience, so you don’t have to worry about quality or coming up with article ideas.
• Direct mail cover letters you can personalize and use to send each issue to clients, prospects, referral sources and the media to touch recipients more deeply.
• Optional mailing and fulfillment services, so you don’t have to take time away from other business for these tasks.
• A free PDF of the newsletter to post on your website.

In addition to our turnkey newsletter programs, we offer content-only and custom options, so you can get exactly the look and content you want. We can research and write articles for you, edit ones you supply, or suggest articles to include from our online Content Store.

Why use print newsletters

While email newsletters cost less to produce and distribute, their often low open rates, short shelf life and recipient-permission requirements can hamper their effectiveness as marketing and business development tools. Print, on the other hand, is more costly and difficult to track.

Yet print newsletters have certain strengths that make them worth including in your marketing and client communication toolkit: (See Integrating Print and E-mail Marketing Communications.)

• The tangibility of a print newsletter makes a sensory impression that causes it to stand out more than email. Also, print newsletters are more likely to be delivered and seen by recipients.
• The portability, convenience and layout options of a print newsletter facilitate reading, and many people prefer print.
• Print doesn’t require opt-in permission. It’s ideal for introducing your firm to prospective clients, differentiating your firm from competitors and making recipients feel special.
• Print newsletters can also be used as handouts, proposal inserts and office displays.

Subscribe now — and start making your firm stand out!

To see the print newsletter titles we offer for your profession, and to view PDFs of recent issues, click on the links at left. To learn more about our industry-leading print newsletter marketing programs, to request print samples, or to subscribe, call 800-227-0498 or email information@pdiglobal.com.