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Our goal here is to provide you with information about marketing and client communication best practices that can help build your success.

Please let us know what topics you would like us to cover in future issues and how we could make PDI Global Strategic Advisor better for you.

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Why newsletters are a must
Many successful professional services firms use marketing newsletters. Why? Because newsletters are powerful content marketing and client communication tools that can help you develop top-of-mind brand awareness, build stronger client relationships and generate new business. If you're not using them, you risk being perceived as less than top notch — and losing out to firms that do.
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How to maximize your newsletter
The growing use of newsletters by accounting, law and other professional services firms shows how important they have become for content marketing, client communication, building brand awareness and other purposes. In fact, newsletters are now not so much a nice-to-have, but a need-to-have to show that your firm has what it takes to meet the sophisticated service needs of today's clients.
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Newsletters in action — Examples of how our clients make them work
To help you understand how newsletters can support your marketing, client retention and business development efforts, here's what some clients are doing with ours. We hope you'll find these examples give you ideas about ways to increase the success of your firm's marketing and client communication program.
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2012 Federal Tax Rates card — A summary of key schedules for marketing your tax practice
Informing clients, prospects and other contacts about federal tax rates, exemption amounts and related schedules is a great way to facilitate tax planning, build goodwill and keep your name top-of-mind for tax services.

PDI Global's 2012 Federal Tax Rates card gives you a cost-effective way to do this by presenting charts of key federal tax rates and related information in a handy format that recipients will appreciate.
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NEWSLETTERS THAT GIVE YOU MORE — FOR LESS THAN YOU COULD DO YOURSELF
Looking for an easy, cost-effective way to keep in touch with clients, prospects and referral sources? A communication tool that strengthens your brand, positions you as a thought leader and facilitates business development?

Our private label niche marketing newsletters — available in customizable email, online and print formats — do all this and more. They save you time, effort and money. And they always go out, even when you're too busy to produce one.
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